On Tuesday, the company rolled out 15 new Ken dolls with three body types: "slim, broad and original." They have seven skin tones, nine hairstyles — including cornrows and "man buns" — and an array of sartorial styles from business casual to athletic-chic.
"We are redefining what a Barbie or Ken doll looks like to this generation," Lisa McKnight, senior vice president and general manager, Barbie, said in a press release. McKnight says the new varieties of Ken, "allows girls to further personalize the role they want him to play in Barbie's world."
The evolving Ken is just catching up with Barbie. Last year Mattel introduced three new body types for Barbie: tall, curvy and petite in addition to new skin tones and hairstyles.
The company has been looking to revive the Barbie business following a slump. Sales for the brand fell 13 percent to $123 million dollars in the first quarter this year, from $141 million the year before, according to figures released by the toy-maker.
Mattel said Tuesday it is also rolling out 25 new, diverse Barbie dolls.