12% of men admit that they do this regularly, while back in the 1990’s, only 2% of guys would admit to doing this. What is THIS?Posted on July 13, 2021 at 9:00 am 12% of men admit that they do this regularly, while back in the 1990’s, only 2% of guys would admit to doing this. What is THIS? Ans: Coloring their hair.