The creator of Prends Moi perfume, Joyce Musy, says that her perfume helps people lose weight. She says it sends pleasure messages through the neurotransmitters to the hippocampus, the ‘odor brain’, which triggers the immediate sensation of well-being, reducing the need to overeat. Which really sounds like it smells so bad, that you can’t even eat.
Adidas has launched a fragrance that is designed to increase your desire to work out. Its called Culture of Sport. The female fragrance has a citrus scent with hints of blood orange mango and mandarin. The male colognes have hints of apple, lavender oil, pine, grapefruit and kumquats. So basically you’ll smell like the fruit setion of stop and shop.
Demeter Fragrance has created a cologne called Kitten Fur. The company says the new scent smells like cats. Their press release says “Now after 15 years of effort, we have captured the essence of the warmth and comfort of that purrfect spot, just behind a kitten’s neck. A fragrance that truly purrs.” And, of course, they had to add a disclaimer that read, “no kittens were harmed in the making of this perfume.”